cauxcollective:

Caux Collective Redirects: IBM Billboards

Through their ‘Smarter Cities’ project, American technology company IBM have sought to create innovative solutions to common problems, with the hope of improving the standard of every day living in cities, helping their residents become ‘smarter’. In order to spark the creative process into action, IBM turned to communications and advertising specialists Ogilvy to produce a set of outdoor advertising with a purpose.

If you’d like to read more head over to Inspirezwhere you can find this post in it’s entirety, including additional images and further links.

(via monstereatsdesign)

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